Once a former factory in the heart of Cambridge, The Grain & Hop Store operated by Greene King, attracts a busy mix of students, city dwellers and tourists alike.

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This project gave us a great chance to explore a more creative signage solution. Located down an alley off the busy Regent Street and with no opportunity for any physical signage, we proposed to re-illustrate an aged area of signwriting on the pavement with the new brand logo.